ERA
Interest and efforts to seamlessly re-integrate Ranger Mine back into Kakadu National Park - in what would be a world first - was at an all time high. But what was the best way to tell the story to ensure continued advocacy and sponsorship from key stakeholders?
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Research
Connecting the Dots with Insightful Research
We took the time to engage with key stakeholders within ERA, independently evaluating their insights and challenges. This thorough research provided invaluable understanding, shaping the narratives we should tell and how best to tell them. Our findings and strategic recommendations were presented to the board, paving the way for informed decision-making.Communication Strategy
A Unified Communication Strategy
ERA needed a clear and concise communication strategy that could be easily shared across the organisation, especially in crib rooms. We developed an “on a page” strategy that aligns everyone around the organisation's purpose, vision, and beliefs amidst significant changes. This document also outlined the key content pillars, communication rhythms, and a three-year roadmap for success.Brand Development
Revitalising ERA’s Brand for a New Era
Following our research, we initiated a brand refresh to mark ERA’s transition from operations to rehabilitation. We updated the logo, refined the colour palette, and crafted new visuals that celebrate ERA’s vision and purpose. These elements were designed to resonate deeply with employees, stakeholders, and the public. The brand refresh also included new guidelines, core business collateral, and digital assets to ensure consistent communication across all channels.Hero Brand Photography & Videography
Bringing ERA’s Brand to Life
Our mission was to authentically capture ERA’s new brand purpose through compelling imagery and videos. We focused on showcasing the people and passion behind ERA, moving away from sterile, corporate presentations. Instead, we told ERA’s story in a creative, personal way, highlighting the care and commitment of those driving the organisation forward.Positioning & Creative Strategy
Authentic Storytelling with a Vision for the Future
ERA needed to articulate its future vision authentically, celebrating its commitment to achieving a world-class outcome for the Mirarr Traditional Owners and the environment. We positioned ERA as part of the land's story, deeply connected to a positive legacy. By embedding the logo within the landscape, we visually communicated ERA’s people-centric approach, showing that their work is driven by heart and purpose.
ERA continues to navigate the path forward towards delivering a world-first transition and rehabilitation project; setting a new standard in environmental responsibility. This pioneering effort not only underscores ERA's commitment to creating a positive legacy for the Mirarr Traditional Owners and the environment, but also serves as a global benchmark for sustainable practices.
