UNBOUND

Over a decade ago, VS Sassoon transformed hair curling with the original auto curler. In 2020, they elevated hair styling again with the Unbound Cordless Auto Curler. Now, the next evolution: the Unbound is here and they needed the perfect campaign to launch the new product globally.

• Read the story.

  UNBOUND. CURLS THAT UNLOCK THE WORLD.

  Our campaign is rooted in the idea of living life unbound, where great curls are always within reach—anytime, anywhere. This theme of "unlocking the world" seamlessly aligns with the innovative feature of our curler: the freedom from cords and outlets. The creative concept emphasises that with the Unbound Cord/Cordless Curler, the world is truly open to you.

  Additionally, we strategically used curled transitions between models, allowing us to maximise flexibility on set. This approach enabled us to book more models for shorter durations, delivering exceptional value to our client.

  Videography & Photography
  With just two days to capture extensive content (we delivered 15 video edits post shoot) we operated with precision and creativity. Our shoot was dynamic, featuring an array of props, ever-changing backgrounds and diverse models. Our vision was clear: use vibrant colours, cool textures and unique scenarios to craft “that’s me” moments for our audience. Our models were always on the move, celebrating the freedom of time.

  Design
  We executed a comprehensive rollout of digital and print assets to support the media channel plan for the initial launch of the new range, along with tactical seasonal campaigns.

  Copywriting
  We crafted key campaign and product messaging for use across websites, social media and digital platforms. Our goal was to inspire and resonate with our audience, delivering a feel-good, empowering message showcased through strong, dynamic women in action.

CREATIVE DIRECTION